Communication Skills Tip: Boost your message

I was standing in line at Jamba Juice today and after ordering my carrot juice, the cashier said, "Boost?" I didn't say anything because I didn't know he was talking to me. Plus being an infrequent consumer of the juice shop, I didn't even know what "boost" meant. When I saw we were in a stalemate, he pointed to the sign in front of the cashier that offered shots of Vitamin C, protein, etc. "No thanks," I said. And we completed the transaction. What was missing? A fully composed question, "Would you like one of our energy or vitamin boosts with that?" What does that tell me about communication? Being too brief can be misleading and off-putting. Know your audience and never make assumptions about what they know or do not know. To be added to Lanartco's Communication Performance Tip of the Week, please connect to this link or send your email address to info@lanartco.com.